The biggest video game craze in India has finally begun, with companies in the country launching games on the market and promising them to their customers for the low price of $3.50.
The market, which is still nascent, is the biggest in the world, according to industry analyst IHS Markit.
It is still very early in the game, with more than 50 companies competing for the $3 million prize.
“We expect the first video games to hit the market in 2020, and we expect the number of developers to grow,” said Arvind Singh, the head of digital media for IHS.
He expects a glut of developers and a demand for cheap games that will be very competitive.
The Indian government has not yet issued a list of the games that are being made, but the government has promised to give a list soon.
“We have made some progress in the last three to four months, but there are many more challenges ahead,” Singh said.
There are two main categories of games in the market, he said.
First are the interactive games, which require the user to navigate through virtual worlds and collect virtual coins to buy items and services.
“The game will be more challenging because it will be interactive and you will need to interact with the environment.
The second category is the digital games, where you have to create a story and interact with your character.”
The game industry is in a slump, with revenues down 25 per cent in the past 12 months, according the Association of Indian Games Developers (AIGD), citing a slump in mobile game sales and the weakening of the Indian dollar.
The industry is already suffering from a lack of developers, which has meant there is not enough time to build out new games, said Anand Chaturvedi, founder and chief executive officer of The Dice Studio, a company that has launched a few mobile games.
“There are only so many people who can develop a game and there is no room for more developers,” he said, adding that a large number of mobile game developers have quit the industry to work for online video game platforms.
“The government is trying to get developers to come back to India.
There are a few people in the industry that have been working there for a long time, and they are the backbone of the industry.”
The AIGD estimates there are more than 1,000 Indian developers working in the video game industry, which accounts for about 10 per cent of the total, and it is expected that the industry will expand to 10,000 by 2020.
“You have a strong demand for gaming software in India.
You have the demand for digital games and games in different forms,” said Chaturve, adding the government should ensure that it provides the right infrastructure for this.
In an effort to boost the game industry in India, the government launched the India Games and Culture Promotion Board (IGCPB) in January last year.
The board, which will create the first Indian-language game developers, has already been launched in some cities and the government expects to launch more in the coming months.
It will be the first such board in India to be run by a non-governmental organisation.
“They have a mandate to promote the gaming industry.
It’s a great opportunity for us,” Chaturving said.