The sale of designer software maker Razer to Lenovo has triggered a wave of new online retail stores.
As the company struggles to find the right mix of new customers and customers looking to buy new computers, it has now announced plans to open a number of new stores in the U.S. and Europe.
The deal, which is expected to close by the end of 2019, is believed to be worth $25bn.
Razer was founded in 2008 by Nick Pierce and John Carmack, both of whom worked on the Halo and Gears of War franchises.
“I have always had an interest in design, and this is a natural fit for me,” Carmack told CNBC in a statement announcing the sale.
Larger retailers like Walmart have also begun opening their own stores, with stores like the ones in New York, Los Angeles, and Seattle all planning to open later this year.
In addition to selling design software to businesses, Razer also develops hardware, including the gaming mouse and headset.
Its new product range, called Razer Deathadder, is aimed at gamers who want a more premium gaming experience, and the company plans to release two other models in the coming months.
But the deal with Lenovo will help it grow more quickly.
It is thought to have been worth about $40bn.
The deal with the Chinese company comes as the country has become more reliant on internet-based retailing as a way to grow its economy.
With internet-only retail in particular being increasingly popular in the world’s biggest economies, the sale of hardware to Chinese companies may provide a boost to the local industry, as well as the broader e-commerce sector in China.
One of the biggest challenges in the digital retail space is the need to make sure that the software and hardware used in online retail outlets are compatible with each other.
This is particularly the case with hardware products, and Razer has been working to help address this.
While it has not yet said when it will begin selling its own hardware, it is expected that it will make its products available for the Chinese market in the future.